Thursday, September 3, 2020

6 traits of great managers

6 attributes of incredible directors Need to be manager at being a chief? It’s not as straightforward as simply being a decent audience and ensuring everybody appears on schedule. Genuinely incredible administrators pull in the best laborers. In the event that you’re great at being in control, youâ hold onto star representatives and advance their vocations directly alongside yours. Overseeing isn't a simple expertise, however it is conceivable to assemble. Regardless of whether you think you’re truly extraordinary as of now, investigate these tips and see whether you can improve in a specific zone. Your workers will thank you, thus will your boss.1. Have your employees’ backs.Bad supervisors toss their representatives under the transport. Don’t be that chief. At the point when your group exists inside an air pocket of trust and has confidence in its pioneer, all the individuals will need to cooperate to meet proficient objectives. Hotshot your employees’ victories and give spre ad to them when you have to. At the point when you manufacture a domain of regard, your activity will be so much easier.2. Be liberal with your time.Even in the event that you see the individuals who report to you straightforwardly all the time in the lobby or during easygoing drop-ins, it’s still imperative to dedicate a portion of your week by week calendar to one-on-one gatherings with your group. Indeed, even only 15-30 minutes of committed registration time per individual tells your workers you’re there to address concerns and monitor their progress.3. Give gainful feedback.Giving input is significant, however make a special effort to ensure you give extraordinary criticism. Don’t simply tell somebody they did a â€Å"great job,† reveal to them why what they did was so incredible. In the event that you get work that’s shoddy, shout out don’t simply trust things improve whenever. Valuable analysis en route for the little stuff assists wo rkers with arriving at their expert objectives. At the point when your representatives know you’re put resources into them progressing nicely, they’ll step up their game for each task.4. Engage representatives to go after the stars.Push your group to accomplish heavenly work (and telling them you think they’re equipped for it)- don’t let them settle for simply alright. Not exclusively will this lead to results you and your group can display, however it likewise will ingrain certainty that makes representatives need to go well beyond constantly. Expect choice work, and individuals will change in accordance with meet your expectations.5. Construct trust.Having a real connection with your representatives is an incredible thing. You certainly don’t must be excessively easygoing and amigo pal your style can remain carefully expert and still be based on trust. Make a compatibility so individuals feel they can come to you with issues and slip-ups or extra ordinary thoughts! Don’t divider yourself off in some manager turret and neglect to construct associations with the individuals you’re entrusted to lead.6. Stay humble.Remember, regardless of whether you’ve moved high up on the stepping stool you’re as yet taking care of your obligations. You’re as yet adapting too-about your industry and about the craft of overseeing individuals. Don’t simply sit back on your trees. Make sense of how your group can assist you with learning and fabricate your profession, and afterward help them consequently.

Saturday, August 22, 2020

Healthcare and the Quality of Human Life Research Proposal

Medicinal services and the Quality of Human Life - Research Proposal Example The foundations offer basic social insurance administrations to their esteemed demographic a large portion of whom buy in for family wellbeing upkeep and in this way pay periodical visits to the offices. In dire cases, the offices alter crisis reaction benefits some of which may incorporate the professionals hurrying to the premises of their customers or the customers raced to the offices where they get compelling modified and critical administrations. In serious situations when the patients are under intense assaults, they are conceded into the boarding offices where they are satisfactorily analyzed, treated and released uniquely upon full recuperation (Rouse and Cortese, 2010). Such focuses are not normal in the general public today but rather social homes that deal with the older and feeble in the public eye work along these lines. In any case, these focuses simply bustling themselves with the arrangement of human services administrations and not the arrangement of government disa bility. Not at all like in the social homes, their customers pay for their administrations they, thusly, don't segregate on patients dependent on their age just like the case in the social homes. Quiet focused homes work in a way like homes for the old in that patients buy in to their administration after which the focuses offer tweaked administrations dependent on the novel necessities of the customer. The focuses are completely fledged offices joining boarding offices, the focuses, in this manner, offer both in and outpatient administrations for their customers. The primary contrast between these homes and the typical medical clinic is that the homes track their customers over a period relying upon the details of the customers. All the more regularly, they offer administrations like those offered by family specialists just that not at all like family specialists, they have completely prepared offices proficient taking care of any clinical, besides, at the focuses a patient id went to by an assortment of specialists relying upon the degree of his clinical inconveniences.

Friday, August 21, 2020

Othello Essay Example | Topics and Well Written Essays - 1000 words - 3

Othello - Essay Example ful reexamination of the play focuses to the way that a definitive casualty in this exemplary play by Shakespeare isn't Desdemona yet Brabantio †Desdemona’s father. Brabantio, a Venetian Senator, arose one night from a disturbance realized by Iago and Roderigo as they inform him that Desdemona has stole away with the dark smash or Barbary pony, or Othello. The two men tells the congressperson that the licentious Moor has taken Desdemona and she has made a gross revolt,/Tying her obligation, excellence, mind, and fortunes/In an extreme and wheeling stranger/Of here and all over (1.1.126-137). When sense that his little girl isn't in her bed, he results to put the culpability on his little girl and in like manner accuses Othello. Most pundits would contend that Brabantio ought to have accused himself more that any other person (Hageman 67). Then again, Brabantio is bamboozled by the two, eloping without his assent. Brabantio’s sensibilities are harmed by this go about as first, he is a regarded representative in Venice, and second, he is the dad of a young lady who fled with an individual he thought about companion. Humiliated and enraged, Brabantio tensely shouts out to Roderigo, O despondent young lady!- -/With the Moor, sayst thou?- - Who might be a dad!- -/How didst thou know twas she?- - O, she beguiles me/Past thought!......O injustice of the blood!/Fathers, from thus trust not your little girls personalities/By what you see them act (1.1.163-171). Brabantio’s starting response shows rage as he experiences treachery Desdemona, the little girl he worships. The words injustice of the blood are especially noteworthy as they propose a demonstration of outlandish guile as well as a significance of intensity for his little girl †which as a result, a fraud he neglects to get a handle on. Inevitably, he represents Desdemonas personality as A lady, never strong;/Of soul so still and calm that her movement/Blushd at herself (1.3.94-96). Brabantio asks himself how the two can misdirect him. Neglecting to

Monday, June 15, 2020

Slavery In Douglass And Northups Novels - Free Essay Example

In the 1700s, African Americans were thought of as property of their owners and they had no control over their own life. They were victims of emotional and physical abuse. The stories about Frederick Douglass and Solomon Northup show loneliness, slavery and the lack of power African people had in such a racist society back in those days. African talents were absolutely wasted and they were considered to be less desirable to white individuals. The Narrative of the Life of Frederick Douglass states that the white society was causing negative effects to itself and that slavery must be abolished in order to shape a better world. The detailed cruelty is told in both The Narrative of the Life of Frederick Douglass and 12 Years a Slave. Frederick Douglass uses real names for the places that are used for slaveholding, which would provide information to detectives looking for witnesses. Nowadays, society has realized that stubbornness is a terrible enemy for all countries, and slavery would have created the world to be an even worse place to live. People have realized that education creates success and changes the morals that are important for family. This was not understood during the time of slavery. In The Narrative of the Life of Frederick Douglass, Mrs. Sophia Hugh began teaching Frederick Douglass how to read. When Mr. Hugh found out, he told her that this could cause Frederick Douglass to start a rebellion against him. Frederick became curious about learning how to read, and learning other things. He thought that there was something the slave owners were hiding from them. Once he learns how to read, Frederick finds anti-slavery groups in the North of the United States. He never let the tough situations interrupt the idea of freedom and equality. Solomon Northup tells the story of his enslavement. This story is unlike others as Solomon was free when he was born. Solomonrs story shows how slavery was the most vile human feelings. He explains that some of the slave masters were both good and bad, and that some of the slaves strong and weak. Northup opens up about detailed ways that men and women, master and slave reacted to enslavement. 12 Years a Slave explains how men and women rejected the thought of becoming dehumanized by the dehumanizing circumstances. Some people made the most out of the difficult living situations, while the others were unable. Solomonrs slavery story tells stories about the harsh conditions. He never quit wanting to find his freedom. The narratives of Frederick Douglass and Solomon Northup showed how slavery dehumanized men and women. These men and women tried to resist the attempts that society was using to dehumanize them. Some slaves were born into slavery, while others were either taken or coaxed into an area where they could be taken. The people born into slavery never knew what it was like to be free, which caused them to become dehumanized faster and easier than people who had experienced being free.

Sunday, May 17, 2020

Regrouping and Carrying Over in Mathematics

When kids are learning two-digit addition and subtraction, one of the concepts theyll encounter is regrouping, which is also known as borrowing and carrying, carry-over, or column math. This is an important mathematics concept to learn, because it makes working with large numbers manageable when calculating math problems by hand. Getting Started Before tackling carry-over math, its important to know about place  value, sometimes called base-10. Base-10 is the means by which numerals are assigned place value, depending on where a digit is in relation to the decimal. Each numeric position is 10 times greater than its neighbor. Place value determines a digits numerical value.   For example, 9 has a greater numerical value than 2. They are also both single whole numbers less than 10, meaning their place value is the same as their numerical value. Add them together, and the result has a numerical value of 11. Each of the 1s in 11 has a different place value, however. The first 1 occupies the tens position, meaning it has a place value of 10. The second 1 is in the ones position. It has a place value of 1. Place value will come in handy when adding and subtracting, especially with double-digit numbers and larger figures. Addition Addition is where the carry-over principle of math comes into play. Lets take a simple addition question like 34 17.   Begin by lining up the two figures vertically, or on top of one another. This is called column  addition because 34 and 17 are stacked like a column.Next, some mental math. Start by adding the two digits that occupy the ones place, 4 and 7. The result is 11.  Look at that number. The 1 in the ones place will be the first numeral of your final sum. The digit in the tens position, which is 1, must be then placed on top of the other two digits in the tens position and added together. In other words, you must carry over or regroup the place value as you add.  More mental math. Add the 1 you carried over to digits already lined up in the tens positions, 3 and 1. The result is 5. Place that figure in the tens column of the final sum. Written out horizontally, the equation should look like this: 34 17 51. Subtraction Place value comes into place in subtraction as well. Instead of carrying over values as you do in addition,  you will be taking them away or borrowing them. For example, lets use 34 - 17. As you did in the first example, line up the two numbers in a column, with 34 on top of 17.Again, time for mental math, beginning with the digits in the ones position, 4 and 7. You cant subtract a larger number from a smaller one or youd wind up with a negative. In order to avoid this, we must borrow value from the tens place to make the equation work. In other words, youre taking a numerical value of 10 away from the 3, which has a place value of 30, in order to add it to the 4, giving it a value of 14.  14 - 7 equals 7, which will occupy the ones place in our final sum.  Now, move to the tens position. Because we took away 10 from the place value of 30, it now has a numerical value of 20. Subtract the place value of 2 from the place value of the other figure, 1, and you get 1. Written out horizontally, the final equation looks like this: 34 - 17 17. This can be a hard concept to grasp without visual helpers, but the good news is that there are ​many resources for learning base-10 and regrouping in math, including teacher lesson plans and student worksheets.

Wednesday, May 6, 2020

Critique Essay - 1005 Words

Critique of â€Å"The Myth Of The Millennials† Critique of â€Å"The Myth of the Millennials† After analyzing Edwin W. Koc’s article, â€Å"The Myth of the Millennials,† he demonstrates disbelief that millennial students are more than â€Å"self-indulgent, entitled, and dependent as adults and employees.† His point specifies that millennial parents emphasize their children’s needs first by often working more than one job, these millennial parents ensured that their children could engage in their individual desires. However, instead of helping them, millennial students and workers grow up with a false notion of reality; they erroneously believe that life is all about them, which creates problems in the workplace. The†¦show more content†¦The apprehension are not concern the millennials’ ability to perform the jobs, but also whether or not they can be fully developed within the workforce. In the article, â€Å"The Myth of the Millennials,† Edwin W. Koc asserts: It is not the physical existence of this group that is in question, but rather the notion that behavior of these individuals, especially as it concerns their entry and development in the workforce. That is the essential point of those who argue that there is a Millennial generation that possess a unique set of attitude towards the job market and the world of work that further translate into a unique set of behaviors when these individuals search for jobs or are involved in working through their careers (Koc, 2008, P. 14). Understanding the motivation of millennial employees is important as it helps in setting mutual expectations for success within the workforce. Millennials are keener on completing assigned tasks as this opens up new opportunities for an employer to motivate and reward. Younger employees are very likely to respond to offers of paid time off. In organizations it is important to tailor the workplace to meet the needs of the organization and employee needs. In meeting these needs, the company will succeed. Moreover, there should be no myth about whether the Millennal generation exists because this generation has unique set of skills that sets them apart from other previousShow MoreRelatedInstitutional Critique Essay1942 Words   |  8 Pagessomeone enters an art gallery, they believe they are going to view art, but under the guise of Institutional Critique, this notion often false. Instead of being the traditional art of painting, sculptures, and installations, viewers encounter, in th e work of Hans Haacke, Daniel Buren, and Michael Asher in the 1970s, not much to look at, but a lot to think about. In essence, Institutional Critique is a protest against museums/galleries demanding them to view art and art exhibition in new ways, exemplifiedRead MoreHuman Nature Critique Essay1238 Words   |  5 Pagesï » ¿Michael E. Castillo Armstrong Rhet/Comp II October 1, 2014 Human Nature Critique In his article, Human Nature, investigative historian Mark Dowie argues the fact that people’s ideas of what nature and wilderness completely invalidate the true meaning of what nature really is. His main claim is that the western way of thinking about wilderness and nature as separate from humanity has led to environmental destruction and ethnic cleansing. In the beginning of the article, Dowie introducesRead More Critiques of Faulkner’s Sound and Fury Essay870 Words   |  4 PagesCritiques of Faulkner’s Sound and Fury After reading through a large chunk of criticism, it seems clear to me how David Minter, editor of our edition, hopes to direct the readers’ attentions. I was rather dumbstruck by the number of essays included in the criticism of this edition that felt compelled to discuss Faulkner and the writing of The Sound and the Fury seemingly more than to discuss the text itself. Upon going back over the essay, I realized that Minter’s own contribution, â€Å"FaulknerRead More A Critique of Thank You for Smoking? Essay1171 Words   |  5 PagesA Critique of â€Å"Thank You for Smoking†¦.?† Peter Brimelow’s article â€Å"Thank You for Smoking†¦.?† is an essay that looks at a rather extreme perspective on smoking. Brimelow starts off by describing the many actions that are taken against the tobacco industry; he writes that in some states, the government is trying to make the tobacco industry pay certain health care costs. However, he then goes on to state that smoking may actually be good for one’s health. He uses various sources to show thatRead More James Baldwin’s Critique of the Social Condition Essay1214 Words   |  5 Pages James Baldwin’s Critique of the Social Condition James Baldwin was an African American writer who, through his own personal experiences and life, addressed issues such as race, sexuality, and the American identity. â€Å"Notes of a Native Son† is one of many essays that Baldwin wrote during his lifetime. Within this essay, Baldwin talks about when his father died and the events that revolved around it. His father’s death occurs in the early 1940s, where oppression and racism were stillRead MoreThe Flaws of the Creature: a Critique on Walker Percy Essay1708 Words   |  7 Pageshis essay, The Loss of the Creature, Walker Percy claims that there are two types of students: privileged and unprivileged knowers. However, Percy labels his readers by what he feels is appropriate. According to David Bartholomae and Anthony Petrosky in the introduction to Ways of Reading, it is up to us, the readers, to determine what Percy might mean when he uses key terms and phrases in his essay. Bartholomae and Petrosky b elieve that The meaning is forged from reading the essay, toRead More An Analysis of Solipsism in Kant’s Critique of Pure Reason Essay2201 Words   |  9 PagesAn Analysis of Solipsism in Kant’s Critique of Pure Reason My goal is to examine solipsism and discover how Immanuel Kants Transcendental Idealism could be subject to a charge of being solipsistic. Following this, I will briefly review the destructive impact this charge would have on certain of Kant’s positions. After the case for solipsism is made, I intend to describe a possible line of rebuttal from Kant’s perspective that could be made to the charge. The issue of solipsism is intriguingRead MoreEssay Critique1180 Words   |  5 PagesAna Guizar English 102 Mr. Koestler â€Å"Confusion on Americans’ Addictiveness† â€Å"Want-Creation Fuels Americans’ Addictiveness† is a confusing title as much as the essay belonging to it. In the essay, which initially appeared in the St. Paul Pioneer Press Dispatch, Author Philip Slater poorly emphasizes that American society has contributed and amplified Americans’ addiction behavior. The article is initially engaging to a reader, however, the transitions between topics can lose the reader’sRead More Critique of a Website Essay1639 Words   |  7 PagesCritique of a Website Web sites are just like magazines, newspapers, brochures, menus, or even directions on how to make nitroglycerin from house-hold goods, in that they all have to be put together in such a manner that whoever is reading or browsing over it will be able to clearly distinguish this from that. In this sense, a critique of any particular web site will have justification, while carefully considering also that this is an altogether new medium of information exchange. Now, all ofRead MoreCensorship Critique Essay1074 Words   |  5 PagesJulia Else-Green Eng 103 DE2 October 11, 2008 Critique of â€Å"Censorship: A Personal View† In her essay, â€Å"Censorship: A Personal View† Judy Blume gives readers insight on the impact of censorship based on her personal experiences as a young reader and then later in life as a censored writer. She provides numerous examples of educators who were affected by censorship and chose to take a stand against it (345). Although the piece lacks evidentiary support for these accounts, and draws on sarcasm

Evaluating Marketing Strategy and Recommendation for Nike

Question: Discuss about theEvaluating Marketing Strategy and Recommendation for Nike. Answer: Introduction In the year 1962, Bill Bowerman and Phil Knight as a team founded NIKE Inc. Initially the brand used to import shoes from Japan and was called as Blue Ribbon Sports. Almost 37% of the market share is currently held by Nike, with over 22,000 retail outlets in the US and spread over 160 countries. In todays date the company is the number one show manufacturing brand in the entire world. The company focuses on catering to the needs of athletes by offering footwear, apparel, equipments and others for them. The brand leads the world in athletic shoes and apparels (Kasi, 2011) . In these four product categories Nike has divided its operations (Lin, 2012). It is one of the marketing pioneers of the present times. The brand has a strong marketing strategy holding up high in the middle of high competition from brands like Adidas and Reebok (Bhasin, 2016). The marketing mix helps covering primary tactics and marketing strategy of the brand. It helps the company maintain a strong position in th e industry. This analysis of the Nike marketing mix reveals its approach to business (Gregory, 2016) :- This entire report has a purpose. It is a proposal for an ideal marketing plan for Nike. This will help Nike market its high priced premium products to all target age groups well. This effective marketing plan, findings and market research shows the need for detailed information to be imperative for the companys environmental analysis. It also helps analyze the difference of the firm with its competitors (Report, 2013). An ideal marketing mix of 8 Ps is used for marketing the brand better. Marketing Mix of Nike Inc. Product - A wide range of products is offered by the brand. These are apparels, equipments, shoes and other sports items. Running shoes come in the first top list of their all products. They also have products based on athletics, ice hockey, baseball, soccer, tennis, basketball, lacrosse and other outdoor games. They also have customized shoes, shorts and shirts for cricket. In the year 1987, shoes were first offered by the company in the form of Nike SB shoes.. Nike Air Jordan XX3, a special show was introduced in the year 2008 catering to the basketball game. Its design aided performance. Nike also suffices for golf, tennis, football, skateboarding, and volleyball, aquatic, wrestling and cheerleading goods. Goods for recreational and outdoor activities also form one of the 4Ps of the marketing mix for the product Nike. One of the recent innovations has been special30% lighter cricket shoes. These are the Air Zoom Yorker and the Nike Air Max. All products of Nike encourages better performance. With advanced innovations made in the field of technology, Nike is no way behind. It is flexible and has adopted high end technology like performance tracker in the form of a radio device connecting the show wearer to the iPod Nano. So, Nike and Apple Inc. worked as a time to generate better product for the world. Price Depending upon the product Nike has priced them. Their pricing strategy is competitive in nature and it bases itself on the target customer. A high premium based pricing strategy still fetches a lot of demand. People are willing to pay more even just because of the quality maintained by the company. Such kind of pricing is also known as value based pricing or cost based pricing. The competitive brands do cost less. But the target Nike has made is that of a niche audience who does have the affordability to afford such expensive goods . Customers also love buying Nike irrespective of its premium cost for maintaining a status quo. Place Exclusive Nike shores and several renowned multi brand stores all across the globe showcases Nike shoes. Over 20,000 retail outlets are present solely in the US. Nike sells its products over 200 different countries in the world. Independent distributions, subsidies and licenses also sell their products in the International, market. The long term promotional plan of the brand is opening more number of stores and operational units. To expand the number of buyers to a maximum number and reach out to larger user base is what Nike aims at. Nike stores play a big role in their marketing. The stores take customers to a futuristic view point where the entire idea is to make them live a never before experience, The dcor, shoes, products and steep showmanship acts in favour of the brand. In the international zone for reduction of costs Nike uses Chinas outcoaching strategies. This is in comparison with developing nations like Vietnam and Asia. Nike has also stepped its footmarks on online trading. Spending over the online media is much lesser than direct traditional means of advertising, There are specific distribution outlets where Nike promotes specific products. These are worth mentioning:- a) Nike town shop In big countries and cities these Nike outlets serve customers with better products. b) Flagship stores Contracts with retail stores have helped the label promote itself through flagship stores where high volume of Nike products are served to customers. c) Nikeid A specific Nike online store catering to worldwide customers d) Big retail discount stores Nike products are also sold through big retail stores where discounts are available for procuring more customers. Promotion- Marketing promotional mix of Nike is effective as because the brand fetches new customers as well as balances out existing customers. The marketing mix works perfectly to balance it. This is one strong point of Nike. Almost any environmental situation Nike has its products offered for such environmental conditions. Print advertising is used by the brand. It is a simple medium but has a strong power to send messages over vast audience. Nike uses any popularly known athelete for the promotion of their products. Their advertising is subtle. Their advertising medium exceeds peoples expectations. Celebrities, commercials and billboards play crucial role in making people aware a of the brand and the offers. Brand awareness is one of the major marketing strategy of Nile. Other mediums of promotion are used like the online ecosystems used majorly. Sponsoring events also helps promote the brand. The brand also sponsors events as a means to promote itself. Events such as the Hoop It Up and the West Invitational use the brand image of Nile, its name and trademark. The primary reason for high revenues to be generated is the name of Nike itself (Ahmed, 2016) . People People are the direct reason why a business is formed. They are directly related to a brand. With research one can discover whether there is enough people in the targets set by a brand who has a demand for such a product. Nike goes through enormous research for its target audience and employees associated. These are the people who deliver world class service for the brand. Nike believes in using all its force to hire the right talent in all its operational segments. These people are trained by skilled professionals and soon they become a genuine part of the organization. A great leap of faith is needed by the employees to push the products to their customers. Such people also acts as a medium to give the company additional feedback for the business (The Marketing Mix, 2015). Process By this it is meant service provision. Service provision is striking a balance in between standardization and customization. All processes which come under the service provision needs a special attention and a special mention. Such process also needs a clear definition by the service providers and it ensures that service delivery made to customers maintain the time and day over and over again. Well defined areas are recognized where customer preferences can be fit in so that they can avail unique experience (Academy, 2016). Physical Evidence Majority of services provided by the company is a physical element which the customer pays for. For example the Nike store makeover can give the client a complete athletic look makeover. Now, some sort of a printed material is given to the customer so as to ascertain the psychical evidence of the process. The location where delivery of service is made also has an impact. The comfort and beauty of the location gives users a great experience. Hence, Nike always focuses on making their stores look out of this world. A great environment with a lot of thought given to shape up the environment provides a secure atmosphere for new consumers. This increases the chances of their return (Resources, 2014). Competency The primary competitor of the brand in the market is Adidas and Reebok. Their products are similar to that of Nikes and hence competition is close. Like Nike products of Adidas and Reebok has evolved with time and become better catering to the needs of the consumers. However the competency of Nike is distinct and unique in the market. The brand must work on creating more brand awareness so customers are more aware and educated about the benefits of the brand. Nike has been already doing this. Nikes attribute of being replicated by any other brand and the value for cost creation makes it stay ahead of the curve from its competitors (Brohi, 2016). Recommendations on Evaluating Marketing Strategies for Nike :- Figuring out needs of the customer The audience can be reached out using the internet in a better manner. Creating very good attractive blogs can help position the brand in the target market. For this one must understand the requirement and upcoming requirement of consumes. One must also be aware of what the goals of the consumers are and what their queries are. Using the web one can provide solution to various needs of the consumer. Today people are finding new ways to be in shape and fit. Nike uses its web resources to smartly position itself. Helping customers achieving their own goals will eventually help reach the goals of the organization. Figuring out mediums to reach customer base- All sorts of marketing and digital marketing efforts made by an organization is to make sure that they can reach out to a broader user base. Today digital marketing is one such tool which makes uses of various platforms of the web to increase brand awareness. Social networks are one such medium. The idea behind all such marketing efforts is to make sure one is present where their customer is present . Compelling content as per customer requirement The best recommended way to reach out to the audience and create a powerful impact. Blogs, social media, video channels and print collateral all mediums can be used to create compelling content addressing customer requirements. Brands like Nike ensure the real needs of their customers by undergoing extensive keyword research and surveys (Moon, 2016). Sponsorship Sports athletes are paid by Nike for promoting and selling their products. This is a great marketing strategy the company uses for promoting their products. Public figures can motivate individuals and sports fans dramatically. This can drive sales to a great extent. Nike must use more such influential faces as an effective marketing tool Innovation One of the core strategies of marketing made by Nike is innovation of its products. Being the leading athletic brand the company must invest into more and more innovative products. Such innovative products will help attract customer attention at once. The brand has to focus more on the evolving world market and consumer preferences. Word of mouth with a purpose Products like the Nike brand are easily identifiable. Such products create great word-of-mouth marketing. Customer choice and emotions are to be given special attention. It helps customers a great way to express themselves. Customers when they relate to the product make word of mouth promotion (Sato, 2015). Pricing Options The pricing strategy of Nike is high. Still people are willing to pay for it. This is because of the high quality of the products of the brand. Prices must be regulated based on consumer groups, needs and backgrounds. For example making kids sports shows cheaper than womens and mens can be a driving force for increased demand (UK Essays, 2016). Emotional Branding The brand strategy. of Nike must be made more powerful. Such powerful brand strategy inspires global audience. Using emotional advertising techniques and using small stories as the basis of advertising, Nike can reach out better with the global customer. By showing how the brand can help one in their everyday life the company can use storytelling as a powerful marketing strategy. This helps build up customer loyalty as well (602 Communications, 2016). SWOT Analysis and Recommendations Strength The primary driving force of the company at the global level are its strength. The leadership of the brand in its products like shoes, apparels and other sports items and equipments has made the brand grow globally. Following are the three strengths of Nike:- a) Strong brand image b) Innovation process is rapid c) Global production is extensive and distribution network is huge. Weakness The growth of the brand sometimes is weakened by some of its internal factors. These are :- a) Controversies with labor b) Product mix sometimes show limitations c) Presence is limited in developing markets Opportunities Following are the strategic external factors that has aided the growth of the brand in the international market :- a) Labour and employment practice improvement b) Better mix of products c)Market presence needs to be enhanced in the various developing countries. Threats Nike being the leader in the market for sports shoes, apparels and equipments, the brand still faces threats that can reduce or have a negative impact in the performance of the brand. a) Competition is tough b) Technological innovation is rapid c) Limitations or restrictions. (Kissinger, 2016) The company has a lot of strengths that can boost it higher in the international market. The entire marketing analysis of its strength, weakness, opportunities and threat show that in certain areas the company needs to reform its strategies. By collaborating with other government institutions the company can safeguard its weak areas. References Academy, P. (2016). Marketing Theories - The 7P's of the Marketing Mix. Professionalacademy.com. Retrieved from: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s Ahmed, R. (2016). Strategic Marketing Plan of Nike. Academia.edu. Retrieved,from :https://www.academia.edu/24175873/Strategic_Marketing_Plan_of_Nike Bhasin, H. (2016). Marketing Mix of Nike. Marketing91.com. Retrieved from :https://www.marketing91.com/marketing-mix-nike/ Brohi, H. (2016). Strategic Marketing Plan of Nike. researchgate.net. Retrieved from :https://www.researchgate.net/publication/299889166_Strategic_Marketing_Plan_of_Nike 602 Communications,. (2016). Nike Brand Strategy: Using Emotional Branding in Nike Advertising | 602 Communications. 602communications.com. Retrieved from :https://602communications.com/2013/02/nike-brand-strategy-emotional-branding-using-the-story-of-heroism/ Gregory, L. (2016). Nike Inc. Marketing Mix (4Ps/Product, Place, Promotion, Price) Analysis - Panmore Institute. Panmore Institute. Retrieved from : https://panmore.com/nike-inc-marketing-mix-4ps-product-place-promotion-price-analysis Kasi,. (2011). Marketing Plan of Nike. Marketing Mixx. Retrieved from :https://marketingmixx.com/marketing-plan-2/164-marketing-plan-of-nike.html Kissinger, D. (2016). Nike Inc. SWOT Analysis Recommendations - Panmore Institute. Panmore Institute. Retrieved from: https://panmore.com/nike-inc-swot-analysis-recommendations Lin, G. (2012). A Successful Marketing Strategy for Nike Inc.. ttqs.evta.gov.tw. Retrieved from: https://ttqs.evta.gov.tw/Column_Files/3ffca119102a4fbdaef5ba32cc9064aa/A%20Successful%20Marketing%20Strategy%20for%20Nike%20Inc.%20The%20Story%20Behind%20and%20Its%20Analysis.pdf Moon, G. (2016). How To Succeed With The Secret Nike Marketing Strategy. CoSchedule Blog. Retrieved from : https://coschedule.com/blog/nike-marketing-strategy/ Report,. (2013). Marketing Plan for Nike's Senior Management | Report Writing Samples | 2Write. 2Write. Retrieved from : https://essayandreportwriting.com/academics/report-writing-samples/marketing-plan-for-nikes-senior-management/ Resources, H. (2014). 7Ps of Marketing | Additional Elements of Marketing mix. Cleverism. Retrieved from: https://www.cleverism.com/7ps-additional-aspects-marketing-mix/ Sato, K. (2015). 3 Nike Marketing Tactics You Should Be Using. Inc.com. Retrieved from: https://www.inc.com/kai-sato/3-nike-marketing-tactics-you-should-be-using.html The Marketing Mix,. (2015). Marketing Mix Definition - 4Ps 7Ps of the Marketing Mix. The Marketing Mix. Retrieved from : https://marketingmix.co.uk/ UK Essays,. (2016). Marketing Management Marketing Strategies Of Nike Marketing Essay. www.ukessays.com. Retrieved from : https://www.ukessays.com/essays/marketing/marketing-management-marketing-strategies-of-nike-marketing-essay.php